What is Keyword Consulting?
Keyword Consulting refers to the use of specific keywords to improve the visibility of a website or business in search engine results. A keyword consultant can help you identify and implement the right keywords for your website or business to increase the possibility of potential customers or clients finding your website. She can also perform website search engine optimization analysis to find the weaknesses and strengths of the website and make appropriate recommendations.
How does Keyword Consulting help me?
Keyword Consulting can help you improve your online presence and visibility in search engine results by helping you identify and implement the right keywords. Some of the benefits of Keyword Consulting include:
Increase visibility: a good keyword consultant will help you identify the right keywords used by your target audience to search for your products or services. By using these keywords in your website and marketing materials, you can increase the visibility of your website in search results.
Increase traffic: when your website is found more easily, the chance of more visitors coming to your website increases. This can increase your sales and help you attract new customers.
Increase conversion rate : A well-optimized website for the search engines will increase the likelihood that visitors will actually buy something or take an action on your website.
Competitive Advantage : Optimizing your website for specific keywords will help you stand out from your competitors and gain a competitive edge.
Cost-Effectiveness: keyword consulting is usually a cost-effective way to improve your online presence, as it usually does not require high advertising costs or expenses.
Here is an example of Keyword Consulting:
An example of Keyword Consulting would be a company that sells shoes and they would like to improve their online presence and sales. The keyword consultant would first perform an analysis of the company’s current website to determine what keywords are already being used and what gaps exist in terms of keyword optimization.
After the analysis, the consultant might recommend that the company include certain keywords, such as “comfortable shoes” or “women’s shoes,” in the site’s meta tags, headings and content to increase visibility in search results.
The consultant might also recommend highlighting certain product categories, such as “business shoes” or “sandals” on the website to improve visitor navigation and achieve a higher conversion rate.
The consultant could also make suggestions for creating blog content or social media campaigns aimed at promoting the shoes and using the targeted keywords.
It is important to emphasize that this is an example and recommendations may vary depending on the company and industry.
How long does it take to have the first successes with Keyword Consulting?
The time it takes to see initial success with Keyword Consulting can vary and depends on several factors, such as the current SEO situation of your website, competition in your industry, and the extent of the consultant’s recommendations.
It may take a few weeks or even months to implement the consultant’s recommendations, especially if a website overhaul is required. It may also take some time for search engines to index your changes and rank your site higher in search results.
After the optimizations have been made, it is important to track what progress has been made and analyze which keywords and optimizations are having the greatest impact in order to adjust actions as necessary.
It is also important to point out that SEO is not a one-time process, but should be monitored and adjusted regularly to ensure that the website stays up to date and that the successes are maintained. Translated with www.DeepL.com/Translator (free version)
How to find the right keywords for my business?
There are several ways to find the right keywords:
Research competitors: We will work with you to find websites of companies in your industry and analyze the keywords they use. This can give you an idea of which keywords are relevant to your industry.
Use of keyword research tools: There are many tools that can help us find the right keywords. We use these tools together to check keyword frequency, search, and competition.
Using Google Autocomplete: look at what Google suggests when you type in a particular search query. This will give you an idea of what words are being used in conjunction with a particular topic.
Customer feedback and analysis: Ask your customers directly for feedback and analyze the information they have searched for in the past. This will help you find relevant keywords for your industry and products.
Keyword Groups and Topic Clusters: Together, we form keyword groups that include closely related keywords and make sure that a group of pages and content within your site covers a specific topic or topic group.
It is important that the keywords we choose are relevant, contextual, and aligned with the target audience. It is also important to note that keywords need to be monitored and adjusted often as search expectations and search engine algorithms change over time.
Why do we even analyze our clients’ keywords every 24 hours?
There are several reasons why it is important to analyze keywords often:
Changes in competition: competition for certain keywords can change quickly, and it’s important to track these changes to ensure your site always has good visibility in search results.
Changes in search behavior: The search behavior of your target audience can change over time. If this is the case, you may need to adjust your keywords to ensure they are always relevant and contextual.
Changes in search engine algorithms: Search engines like Google regularly update their algorithms to improve search results. This can impact your website’s visibility in search results and it’s important to track these changes.
Identifying opportunities: regular analysis of our clients’ keywords helps us identify new opportunities by highlighting potential new keywords and allowing us, and you, to adjust your strategy and content accordingly.
Identifying weaknesses: Keyword analysis also allows us to identify weaknesses in the strategy and take targeted action to address them.
It is important to stress that the frequency of keyword analysis varies depending on the industry and the company and it may not be necessary to monitor the keywords every day. However, it is recommended to regularly monitor and adjust the performance of the keywords.
However, we at OnMaTe play it safe and stick to 24 hour keyword monitoring for every client – and we like to be measured on that!